By using sponsored products, you bring your articles to the attention of Customers who are searching for your article. Decide in advance which keywords you want to use and those you do not. Your articles become more visible when Customers search for these keywords. Keywords can be set automatically or manually.
Sponsored products provide real-time insight into performance and data in your dashboard. They ensure that you are visible in the most relevant places at bol.com! You also have everything under control. This allows you to determine the cost per click yourself in your dashboard and you only pay when a Customer has clicked on your advertisement.