You are going to split your campaigns.
There are two methods that we recommend for splitting your campaigns, and we explain these methods further below.
1) Splitting based on categories
It is important to have a clear structure and limit the number of items per campaign. This way, you have a clear overview of which items perform better than others. The performance of items depends significantly on the keywords that have triggered your appearance. Therefore, you want to quickly determine which keyword yields the best results for each item.
Suppose you want to use sponsored products for household appliances. In that case, split your campaigns into categories, as shown in the picture next to this. If you also have subcategories, such as different types of coffee machines, split them into separate campaigns as well.