There are two ways to set up a campaign: automatically or manually. An automated campaign optimises your campaign based on your chosen ACoS.In a manual campaign, you decide on the click price you bid with.

Is it your first campaign? Then we recommend starting with an automatic campaign. You set this up as follows:

• Open the ‘Advertise via bol.com’ environment.
• Go to campaigns.
• Select ‘New campaign’.
• Give your campaign a name.
• Select the start and end date of your campaign.
• Select your budget. You can choose between a daily budget and a total campaign budget. Note! when your budget runs out your campaigns stop delivering. Also, always make sure you have enough spending money in your account.  See the image below.
• Under bidding strategy, select ‘Automatic bidding’. A default ACoS has been set. You can adjust this by pressing ‘Advanced’ and then selecting the desired ACoS.
• Select the countries where you want to advertise.
• Select ‘Next’.
• Select the articles that you want to advertise.
• Select ‘Add manually’ under search words.
• Start the campaign.

Would you rather create a manual campaign? Then you can do it this way:

• Open the ‘Advertise via bol.com’ environment.
• Go to campaigns.
• Select ‘New campaign’.
• Give your campaign a name.
• Select the start and end date of your campaign.
• Select your budget. You can choose between a daily budget and a total campaign budget.
• Under bidding strategy, select ‘Manual bidding’.
• Then enter your maximum click price or CPC. This is the maximum amount you want to pay per click. Please note that there may be a minimum click price. This is different for each category in which you advertise.
• Select whether you want to bid on articles or keywords.
• Select the countries where you want to advertise.
• Select ‘Next’.
• Select the articles that you want to advertise.
• Select ‘Add manually’ under keywords
• Add your keywords
• Start the campaign.