What does sponsored products cost?

A key benefit of sponsored products is that you only pay when someone clicks on your advertisement!

For sponsored products, you only pay when your advertisements are clicked on.

You determine the price of this click in the ‘Advertising via bol.com’ environment. This means that you can control the costs of each campaign yourself. You can also set the maximum budget and a spending limit per campaign. As for the minimum amount, we recommend you start with a budget of 250 euros. The minimum click price differs per category. Your campaign will allow you to see what the minimum bid is for each product. The auction system is set up so that if advertiser A bids 1 euro and advertiser B bids 50 cents, advertiser A wins the auction and ends up paying 50 cents + 1 cent per click.

You can only advertise if you are in the sales block. What happens if you lose the sales block while advertising? Then the advertisement will be excluded automatically. This means that you never pay for clicks on articles of your competitor.