Claims regarding the sustainability aspects of products must be clear and relevant. Therefore, product information must comply with the guidelines of the ACM (Authority for Consumers & Markets). This means that vague terms (see below for the complete list) may not be used in the description of a product. Instead, specific sustainability benefits should be mentioned, such as: 70% recycled material, waste-reducing, recyclable, or energy-saving.

Want to make sure your content is completely accurate? See the full ACM guideline for Sustainability Claims here.

All vague/non-specific terms that may not be used in product information include

• Milieuvriendelijk / Environmentally friendly
• Eco
• Vriend van de natuur / Nature-friendly
• Ecologisch / Ecological
• Duurzaam / Sustainable
• Duurzamer / More sustainable
• Goed voor het milieu / Good for the environment
• Klimaatvriendelijk / Climate-friendly
• Vriendelijk voor het milieu / Environmentally friendly
• Niet vervuilend / Non-polluting
• Biologisch afbreekbaar / Biodegradable
• Emissievrij / Emission-free
• Koolstofarm / Low carbon
• Verminderde CO2-uitstoot / Reduced CO2 emissions
• CO2-neutraal / CO2-neutral
• Klimaatneutraal / Climate-neutral
• Klimaatneutrale / Climate-neutral
• Slaafvrij / Slave-free
• Biologisch afbreekbaar / Biodegradable
• Bewust / Conscious
• Verantwoord / Responsible