From now on: 2 share of voice reports available
from your sponsored products campaigns
These reports differ from each other because one reports at the category level and the other at the search term level. These reports share impressions and click share per category or per search term of all your sponsored products campaigns. So you know exactly what the share of clicks and impressions from your campaigns is compared to the total clicks and impressions within the category or search term(s) of that campaign.
We give a little example to understand it better. Suppose your campaign has 20% impression share on the search term ‘laptop’. Then you have achieved 20% of all ad impressions on that search term. So you know exactly which campaigns are doing well and which ones you want to invest more in.
This functionality is only available through the Advertising API. See the new share of voice reporting endpoints. More information about the Advertising API can be found here!