Inhouse Share Plus

Market share per price segment

Publication

The Inhouse Share + report shows your brands market share within bol (total platform) per price segment and per product group (chunk). This report is only intended for registered brand owners (or parties that have exclusive rights to offer this brand in the Netherlands & Belgium).

Benefits of the Inhouse Share Plus Report:

  • The market share indicates how significant (in euros) your presence is currently within a specific price segment compared to the product group.
  • The market share can be compared with last year’s market share, allowing you to determine whether your brand has grown or declined within the product group.
  • This report serves as a measurement tool to assess whether the actions taken in recent times have contributed to a higher market share on bol.
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Market Share Calculation

Your brand’s market share is calculated in euros rather than number of units sold. Market share is calculated for all product group(s) in which your brand is active. Additionally, your brand’s market share is calculated for the higher product group (brick) and the overall category.

In addition to your brand’s revenue and share within the total Bol Platform, we split the brand’s revenue and share generated by bol.com Retailer (you as the Supplier) and revenue generated by the Network (other selling partners). This breakdown allows you, as the Supplier, to precisely see how much revenue is generated through the network.

Period

You will receive information on your brand’s market share within the product group(s) at the chunk level monthly. This is the lowest level at which we are allowed to share this information. Quarterly, we share this data at a higher product group level (brick), and once a year at the category level. We conduct comparisons with the same period from the previous year, enabling you to assess whether there has been improvement over time.

Calculating Price Segments

To create price segments, we examine the price points of all items within a chunk. We then distribute the items in the product group across four price segments. Each chunk and segment has its own minimum and maximum price point. These boundaries are dynamic and can change over time, for example, due to inflation or when new products are added to the chunk. This ensures price segments remain up to date, allowing for better measurement of development over time.