E-learning: the basics of sponsored products
Great that you're starting with Advertising on bol.com! Want to know exactly how it all works? Take the e-learning now and learn how to succeed with your campaigns.
Do you want to put your articles in the spotlight? With Advertising on bol, you can be sure you’re visible to the right audience. This e-learning will help you get started with setting up a successful campaign to increase your sales opportunities.
Discover how sponsored products work and what you can do to maximize the results from your advertisements. We’ll explain the basics to you and guide you through setting your goals and strategy. You’ll also receive practical tips for setting up your first campaign. So you can get started right away with sponsored products!
After completing this e-learning, you will:
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Understand how advertisements are displayed and where they are placed.
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Be aware of the requirements for advertising.
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Know the goals for which you can use sponsored products and how to determine your goal.
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Understand how the algorithm and bidding system work and the influence you have on them.
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Grasp what ACoS is and how to choose yours.
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Be familiar with the ins and outs of analyzing and managing your campaign.
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