The Advertising API?

To understand this, let’s first explain what an API is. API stands for Application Programming Interface. An API allows two different tools to communicate with each other. This basically means that an API receives requests and then responds to them. In this case, it is about requests related to Advertising via bol.com and specifically to sponsored products. Watch the video below for more explanation:

Interesting for you

The new Advertising API is of interest to all bol.com advertisers. It reduces manual operations in your sponsored products management and reporting. It also makes it easier to set up extensive campaign structures for sponsored products. In many cases, this leads to better outcomes from your ads.

More convenience

We list the differences in features you can build on our API for you below. Many of these features are already available if you use one of our third-party providers. Check them out here.

You have 1 overview of all your marketing campaigns, including those outside bol.com. All this ensures that you have more time to focus on what you love doing: doing business!

Differences between current environment & Advertising API

You may already be using the sponsored products environment. But what does the Advertising API add compared to this environment? We list the differences in possibilities for you:

Work with advertising software

Specifications to build your own

Do you already have your own ad management software and would like to manage your bol.com ads in your own system? The Advertising API allows you to retrieve and create ads in your own system.

View the technical specifications you need here.

Engage third party

Are you already a partner of bol.com and would you like to use our Advertising API, but would you like some help? Check which third parties can help you. They can help you, for example, if you want to keep track of how much you spend on different marketing channels.

Advertising API roundtable

During the Advertising API roundtable, we launched the new Advertising API! During this event on March 31, we told advertisers more about what you can do with this development. At the table were: Justin Sandee (Head of Retail Media at bol.com), Bert van Dijk (Product Manager Advertiser Journey at bol.com), Jelmer Helderman (Product Manager E-Commerce at Reprise) and Bill Carter (Sales Director at Pacvue). Did you miss it? Check back on the roundtable below or watch our aftermovie here!