Objectives within sponsored products

One of the most important topics in shaping your sponsored products strategy, is defining your objective. What do you want to achieve with sponsored products? On this page, you will read more about the effects of sponsored products and how this can contribute to your objective. This will give an initial direction to your strategy. Next, it is important to determine which products fit within the strategy.

Objectives sponsored products

Basically, sponsored products can be used for the following two objectives:

1) Increase visibility

Visibility of your articles is one of the most important foundations of a successful article. You want your articles to be as findable as possible for the most important keywords. You will probably have noticed that this is not always easy, as you are facing competitors who are also competing for the most important spots. This is often the case with articles that have not yet generated much data, page visits and reviews. Want to know more about this? Then read all about the algorithm. You deploy sponsored products so that these articles are still displayed in key spots. This increases the chances of more page visits, conversions and reviews. So in essence, sponsored products also contribute to strengthening and improving the organic position of your article.

2) Increase sales

You may have articles that have already generated a lot of data and are therefore performing well. These are articles that already hold a high position organically within the category, for example. However, there are still more opportunities to generate additional sales using sponsored products. Firstly, there will probably still be opportunities to become more findable on more keywords. Secondly, the category or search page is not the only place to generate conversions. Your ad can also be displayed on competitors’ product pages. So there are always ways to generate extra sales via sponsored products!