1. Start with automated campaigns
No advertiser has a product catalog consisting entirely of winners or losers. Therefore, running automated campaigns and collecting data is a crucial first step in your sponsored article advertising strategy.
2. Selecting keywords and exclusion words
Selecting keywords for your articles is an essential part of your advertising strategy. Bidding on the right keywords for your articles can improve your sales and organic placement. This will ultimately affect your sales. Find out how to apply your keywords here.
3. Campaign daily/total budget
– Have you set a campaign budget and has it been reached?
– Have you set a daily pacing and has it been reached?
4. Is there a start and end date set?
We recommend using an end date only in specific cases (such as an actionable campaign).
5. What items did you select?
To set up a campaign, it is essential that the items you select meet the conditions. Here you can find what conditions they are.
6. Are your offers high enough?
Think the number of impressions is too low? Increase your bid incrementally until you see more activity.