New in real-time dashboard
Benchmarks!
As of the beginning of January you will be able to see benchmarks in the real time dashboards. That means you can compare your results with a relevant benchmark and put your data in to perspective.
What can you expect?
The benchmarks are only available on the metric CTR%. The benchmark that is displayed is a category relevant benchmark. This means that the benchmarks are calculated based on all the campaigns that are active in your category. This allows you to compare your campaign CTR% performance with your direct peers. The benchmarks will be displayed in the campaign overview page as well as the campaign detail page. The benchmarks will also be available in the Excel download.
Please go to the portal and find out yourself!
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