When completing the product information and further content for products, it is important to know that product information bol asks for may vary by product category. Additionally, the required product information that must be provided to get a product online also differs.

These differences exist because the information needs of customers vary by product category. Furthermore, differences in regulations or bol’s policies may require certain product information to be provided.

Below is an overview of the content guidelines per store. At bol, a store refers to a collection of relevant product categories grouped together. In these files, the basic parameters and specific content guidelines are explained.

It is important to review and use these files when submitting content. Not only to ensure that the products go online, but also to meet the customer’s information needs by providing all the required product information correctly.

Content guidelines

Pick the correct store