Branded Shelves
Discover Branded Shelves: advertising solutions that help you increase the visibility of your brand, products and story on bol. With Branded Shelves, you can choose the Shelf that best fits your goal: Image Shelf for showcasing products, promotions and your assortment, or Video Shelf (coming soon) for product launches, storytelling and bringing your products to life.
You’re in control of how you present your brand and which content and products you showcase.
On this page, you’ll discover what Branded Shelves is, which Shelf formats are available and how you can use them for your brand.
The benefits of image shelf
image shelf delivers three key advantages:
- Showcase multiple products: Present several products at once to capture more attention.
- Creative freedom: Tell your product story fully, reflecting your unique brand identity.
- Dedicated brand space: Choose from various shelf options and prominent positions on the product page.
What is image shelf?
Branded Shelves is an advertising format that gives you full control over the content, number of products, and branding you display. You receive a horizontal, digital ‘shelf’ where your products are clearly showcased. These advertisements appear in search results and within the product feed on category pages.
Our algorithm links your advertisements to relevant search terms. This is based on relevance and the expected click-through rate. This ensures your product story reaches the right customer at precisely the right moment.
When and where to use image shelf
Branded Shelves targets customers in the consideration phase. These are shoppers who show interest but have not yet made a final choice. During this crucial phase, you can effectively reach them with inspiring content and a compelling brand story.
What image shelf can achieve for you:
Consider using image shelf s if you want to:
- Increase brand recognition by showcasing your product story in your unique brand style.
- Gain greater visibility within relevant categories to reach new customers.
- Highlight multiple products simultaneously to encourage customer preference.
- Drive more sales by helping shoppers make choices and encouraging cross-selling and upselling.
Do you manage a large assortment or have limited time? You can also utilise an Advertising API or engage the services of an agency.
Is Branded Shelves right for you?
Branded Shelves is exclusively available to registered brand owners. Your products must hold the Buy Box and comply with our creative and content guidelines. Do you want to control how you advertise, which products you showcase, and how your brand story is presented? Then Branded Shelves is an excellent fit for you.