Sponsored products
The idea is simple. Sponsored products is an advertising tool that directly connects customer and potential customer search terms to your products. This helps you rank high in search results. With sponsored products, you are sure to be visible to the right audience.
You only pay when someone clicks on your ad. This way you put your products in the spotlight, increasing your chances of sales and ultimately boosting your revenue.
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Reach more new customers
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Better visibility within your product category
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You only pay when someone clicks on your ad
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Extra traffic to your product page increases your rank in organic search results
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You have full control. Choose your own keywords and adjust based on data
How sponsored products work
Want to know how to easily get started with sponsored products? Our Retail Media Consultant Ken explains it to you.
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Advertise your bestsellers. These will sell even better with added visibility.
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Advertise new products. Better organic search results will make the search algorithm view them as relevant.
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Advertise a wide range. Your entire offering gets a boost through improved search results.
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Advertise leftover stock. Your stock will stand out more to customers, potentially increasing sales.
When to start with sponsored products?
To find out if it can help you, it’s useful to understand how sponsored products work. It’s also good to know: if you have a large inventory or limited time for advertising, you always have the option to use an Advertising API or to seek the help of an agency.
What are my costs?
Sponsored products works on a cost-per-click (CPC) basis. You bid the maximum amount you’re willing to pay for a click. You only pay for the click when a customer clicks on your ad. The more competitive your bid for this click, the greater the chance that your ad will be shown when a customer searches for your product. Curious how this works? Read more about our algorithm.
In your sales account, you set your own budgets, giving you insight into your spending. You can do this per campaign, per day, and per month. You have full control.
Still unsure? Find out if sponsored products are right for you.
E-learning: The basics of sponsored products
Curious if sponsored products are really for you? Follow the e-learning and easily learn how sponsored products work.
Start now
To use sponsored products, log in through your sales account. Click on ‘Advertise’ and go to sponsored products.