Open platform

Bol uses an open platform system for processing content. Any party with an account can submit content to the platform. This includes suppliers, partners, publishers and even brand owners who have an account to manage content on the platform.

Content algorithm

To process submitted content, bol uses a content algorithm. The content with the highest score will be displayed online.

Higher scores with good content

The algorithm evaluates your score at a product group level. By submitting high-quality content, you can improve your score. If you achieve the highest score within a product group, your content will be selected to display.

Score evaluation at product group level

The score is calculated at the product group level, not for individual items. Poor content for some items within a product group can lower your overall score, while strong content for other items in the same group can increase it.