Branded Shelves

Introducing Branded Shelves: the advertising solution for brand owners looking to strengthen their product story, assortment, and visibility via bol. A key advantage? You’re in control. Branded Shelves is fully self-service, so you decide what to display and how your brand is presented.

This page provides a clear overview of what Branded Shelves is, who it’s for, and why it can be interesting for your brand.

The benefits of Branded Shelves

Branded Shelves delivers three key advantages:

• Showcase multiple products: Present several products at once to capture more attention.
• Creative freedom: Tell your product story fully, reflecting your unique brand identity.
• Dedicated brand space: Choose from various shelf options and prominent positions on the product page.

What is Branded Shelves?

Branded Shelves is an advertising format that gives you full control over the content, number of products, and branding you display. You receive a horizontal, digital ‘shelf’ where your products are clearly showcased. These advertisements appear in search results and within the product feed on category pages.

Our algorithm links your advertisements to relevant search terms. This is based on relevance and the expected click-through rate. This ensures your product story reaches the right customer at precisely the right moment.

When and where to use Branded Shelves

Branded Shelves targets customers in the consideration phase. These are shoppers who show interest but have not yet made a final choice. During this crucial phase, you can effectively reach them with inspiring content and a compelling brand story.

What Branded Shelves can achieve for you:

Consider using Branded Shelves if you want to:

• Increase brand recognition by showcasing your product story in your unique brand style.
• Gain greater visibility within relevant categories to reach new customers.
• Highlight multiple products simultaneously to encourage customer preference.
• Drive more sales by helping shoppers make choices and encouraging cross-selling and upselling.

Do you manage a large assortment or have limited time? You can also utilise an Advertising API or engage the services of an agency.

Is Branded Shelves right for you?

Branded Shelves is exclusively available to registered brand owners. Your products must hold the Buy Box and comply with our creative and content guidelines. Do you want to control how you advertise, which products you showcase, and how your brand story is presented? Then Branded Shelves is an excellent fit for you.