No partner has a product catalogue made up entirely of winners or losers. Therefore, conducting automatic campaigns and collecting data is a crucial first step in your advertising strategy for sponsored articles.

Selecting keywords for your articles is an essential part of your advertising strategy. Bidding on the right keywords for your articles can improve your sales and organic placement. This will ultimately affect your sales. How to apply your keywords.

• Have you set a campaign budget and has it been reached?
• Have you set a daily pacing and has it been achieved?

We recommend using an end date only in specific cases, such as a promotional campaign.

To set up a campaign, it is essential that the articles you select meet the requirements. Here you can find what the requirements are.

Do you think the number of views is too low? Increase your bid incrementally until you see more activity.

When an item is not in the purchase block, it is not possible to advertise with sponsored products. These articles are therefore not (always) available in the sponsored products account. As soon as you do appear in the sales block, for example because you have adjusted your delivery time or price, the article is also available in sponsored products.

When the item is new, it can take up to 48 hours before it is available in your Sponsored Products account. Can’t find the item after 48 hours? Please contact the Supplier service.

Items only appear in the account when they can be purchased online from bol.com.

• A brand is missing from the item
• Proper categorisation (breadcrumb trail) is missing
• A publisher is missing (this is only possible for books): if all product information is not valid, you need to complete the missing product information in order to advertise with the article. Do you have any questions about this? Please contact the Supplier service.