How to prepare for the new sponsored products environment

Our brand new sponsored products environment will be launching soon. How do you best prepare? Retail Campaign Specialist Yasmin will tell you all about it in this video. Here are the 3 key takeaways:

1. Check your campaigns
2. Set your account budget
3. Dive into the e-learning

How to create an automatic campaign

Still unsure about how to achieve the best results? In the video, Retail Media Consultant Ken explains why opting for an automatic campaign is your best bet. With sponsored products, the system takes care of bidding for you and determines your keywords. Convenient, right? Follow these 4 steps:

1. Give your campaign a name and select the items you want to advertise with.
2. Choose the campaign type ‘automatic.’
3. Set a duration, ACoS, and budget for your campaign.
4. Review your settings before launching your campaign.

How to create a manual campaign

Do you already know how to achieve the best results? And do you want to fully control the visibility of your ads yourself? Then choose a manual campaign. In this video, Retail Campaign Specialist Yasmin explains how to create such a campaign in 4 steps:

1. Give your campaign a name and select the items you want to advertise with
2. Choose the campaign type “manual” and the keywords you want to be found on as well as those you don’t.
3. Set a duration and budget for your campaign.
4. Review your settings before launching your campaign.

Advanced settings for your manual campaign

Have you mastered advertising and are you ready for the next level? Then use the advanced settings of sponsored products. In this video, Retail Media Consultant Ken tells you all about it.

• Organize your products into advertising groups for more overview in your account.
• Choose in which countries, on which devices, and on which types of pages you want to display your ads.

Analysing and optimising your automatic campaign

After watching this video, you’ll discover that also an automatic campaign can use optimising. On the campaign detail page, you’ll find all the results of your campaign. Your performance is visible on 3 levels:

• How does your campaign perform overall?
• You can also monitor per item. If an item performs very well, increasing your target ACoS (Advertising Cost of Sale) could be a smart move.
• Or look at your performance at the placement level: which placements are relatively expensive, while delivering few conversions? Exclude these for better results.

Analyzing and optimizing your manual campaign with reports

Regularly check how your keywords are performing. You can do this, for example, with reports. It’s not complicated, you just need to know what to look for. Sponsored Products Specialist Pauline will tell you more about it in this video.

After watching this video, you’ll know how to use insights from the placement report to your advantage. Like sometimes it’s better to disable keywords with disappointing results. Or maybe you’ll discover new keywords that perform really well! You could boost those. You’ll also learn about the impression share for a keyword. Is it on the low side? Then increase your bid for more visibility.

Tips for improving your manual campaign results

In this video, Retail Campaign Specialist Yasmin shares more useful tips on optimizing your manual campaign.

For example: always look at your ACoS or RoAS first. They tell you something about the efficiency of your campaign. Is the ACoS (Advertising Cost of Sale) of an item lagging behind? Then you can choose to disable the item. Add it to a new campaign, lower the bid, and analyse the results again. Perhaps with this lower bid, you’ll achieve a better ACoS!

Setting budgets

In this video, Campaign Manager Bas teaches you all about setting budgets. What are the 3 key takeaways?

1. Setting budgets gives you more control over what you want to spend on sponsored products.
2. Pay attention when setting a daily budget: most sales on bol.com occur after 5:00 PM. So, it’s a waste if by that time your campaign has already stopped! How do you find your ideal daily budget? Start with a daily budget of €15 and closely monitor the results in the first few days.
3. If there’s no budget available anymore, but you do want to continue a well-performing campaign, consider lowering your bids to extend the lifespan of your campaign budget.