We use various data and statistics (metrics) to measure the performance of a campaign. These are objective results, with which you can optimise your ads. You encounter them, for example, when setting up your campaign and in your reports.
All metrics in a list
Advertising Cost of Sales (ACoS)
The percentage of the advertising cost compared to the revenue you earned from sponsored products.
Clicks
How often your sponsored products ad was clicked.
Click-Through Rate (CTR)
The percentage of clicks relative to the number of impressions.
Conversions
The number of times you see a desired result on a certain action. In the case of sponsored products, these are, for example, the sales you have achieved with your advertisements. In other words: did your advertisement result in a purchase by a customer? If so, we call that a conversion.
Conversion percentage
The percentage of conversions relative to the total number of clicks on your sponsored products ad.
Cost Per Click (CPC)
The average price you pay as an advertiser each time someone clicks on your ad.
Average winning bid
The average click-through price paid by the winning advertisers in the auction.
Impressions
See Impressions.
Costs
You can calculate the cost of your sponsored products ad(s) by multiplying the total number of clicks on your ad(s) by the cost per click (CPC).
Turnover
The sales revenue you earn from your sponsored products ad(s).
Return On Ad Spend (ROAS)
The ratio of your advertising revenue to your advertising costs.
Sold products
The number of sales of an item after a paid click on the advertisement.
Impressions
The number of times your sponsored products ad has been seen by visitors to bol.
Impression percentage
The percentage of impressions from your ads, relative to the total impressions your ads could have got on a keyword, category page, or product detail page.