External Traffic Report


In the visits & conversion report, you can observe the weekly count of visits to your assortment. The external traffic report then provides insights into the sources of these visits. It illustrates from which external channel (outside bol) and through which landing page within bol a visit to your brand occurred. This report is exclusively intended for registered brand owners (or parties holding exclusive rights to offer this brand in the Netherlands & Belgium).


Benefits of this report:

  • Gain more insight into the customer journey of your shoppers.
  • Maximize traffic to your brand on bol from the most effective channels.
  • Identify which channels and landing pages yield the highest conversion, thus providing the best returns.