Provide correct and complete product specifications
Product specifications contribute to the findability of items. The content you add should therefore be as complete as possible. After all, when customers search, it is important that they can find the item based on the information you entered. If certain features do not apply to your item, then you don’t have to fill these fields. This will not impact your item’s findability.
What is not allowed?
Product information informs the customer about an item’s characteristics. It should be objective and timeless, so the customer can have a clear idea of the item. It is not allowed to include references to prices, websites, promotions, services or other sales slogans in the titel and description of the item.
Examples include the naming of (own) websites, statements such as Black Friday Deal, Morgen in huis, op=op and words like Voordelig, goedkoop en gratis.
Branding of items
An item can be offered as a branded item if it is actually a branded item. In other words: if it is registered with BOIP specifically for that type of item. It’s mandatory to fill in a brand when entering product information. If your item does not have a registered brand or is unbranded, you can enter merkloos as brand.
If you do add a brand in this field, the brand should also be visible on the product. For example on the original product packaging or on the item itself, and it should also be clearly visible on the product image. Using stickers to make the brand visible is not allowed.