Choose a searchable title

A good title contains the distinguishing features of an item, so customers can easily scan for differences on a summary page full of items. Not all product groups use the same title structure. Make sure the title is not to long and only mentions the most important features. That way it processes faster and the system does not report that it has opted for other content.

Do:

• Indicate the brand (if applicable)
• Specify model or type number
• Indicate the product group
• Use a hyphen to separate different parts: –
• List one or two distinguishing features
• Start the title with a capital letter

Don’t:

• Use complete words in capitals
• Use English words
• Use different spellings or synonyms
• Use many adjectives
• Use more than 70 characters (including spaces)
• Use symbols
• Use stunt/promotional statements, also related to holidays or your offers, such as Advantage, Father’s day, cheap or free, for example