An item that uses no or less environmentally harmful materials or ingredients than similar items with the same function, as shown by a quality label or established product feature.

The following labels can be assigned to items within this theme:

• PFAS-free: Items produced without using PFAS compared to similar items that still contain PFAS.
• Microplastic-free: Items produced without using microplastics compared to similar items that (still) contain microplastics.
• Avoids harmful substances: Items with a quality label meeting standards beyond legal requirements, or an established product feature using no or fewer substances that may be harmful to humans, animals, or the environment.

An item must carry one of the approved certifications in order to qualify for a label. The list of eligible certifications and sustainability marks can be found here.