New: PDP Performance Report in the Advertising API
for deeper campaign insights
Great news for advertisers! The new PDP Performance Report in the Advertising API provides even more insights into the performance of your Product Detail Page (PDP) campaigns. Available in CSV format, this report allows you to analyze key daily metrics such as impressions, clicks, conversions, ACoS, and ROAS. Additionally, you can now track your impression share and click share for sponsored products on product pages.
What’s new?
This report includes exclusive metrics not available in the UI:
- Impression Share
- Total Impressions
- Click Share
- Total Clicks
For manual campaigns, data is now also grouped by Category ID, enabling better optimization at the category level. You can also see the average winning bid per PDP category, helping you refine your bidding strategy. For automatic campaigns, data is grouped at the adGroup ID level for more detailed performance analysis.
Why this matters
With the PDP Performance Report, you can:
- Gain deeper insights into Sponsored Products’ performance on PDPs
- Optimize manual campaigns by adjusting bids at the category level
- Make smarter decisions with enhanced performance analysis
Key Metrics in the PDP Performance Report:
- Impressions, Impression Share & Total Impressions per PDP category
- Clicks, Click Share & Total Clicks per PDP category
- Average CPC & Average Winning Bid
- CTR
- Conversions (Direct & Indirect) & Conversion Rate
- Cost & Revenue
- ACoS & ROAS