Definition

The terms counterfeiting, imitation, and fake are used interchangeably. In this policy, we’ll use counterfeiting.

Some examples of counterfeiting:

• Items that’re an imitation of a branded item or (contain) a protected design
• Using an image of an artist who hasn’t given permission for it
• An illegal copy of a game, film, music or software

Anti- counterfeiting policy

To offer customers the best quality and service and to combat unfair competition via our platform, we think it’s very important to actively combat the sale of counterfeit and imitation items.

Only authentic items

Selling counterfeit items is prohibited by law. When you sell counterfeit items, you’re infringing on the intellectual property of another party. All items offered via bol must therefore be original and authentic items.

It’s the responsibility of every supplier to only offer original, authentic items via the bol platform.

Combating counterfeiting together

At bol, we work closely with manufacturers, brand owners, licensors, licensees, content owners, suppliers, sellers, industry organisations, and anti-counterfeiting organisations to detect counterfeit ranges and take action against them.

What does this mean for you?

Bol investigates reports of counterfeiting by the above parties as well as customer reports. For the investigation, we may ask for proof of the item’s authenticity, such as:

• Purchase invoice
• Detailed photographs of the item or packaging

Sufficient evidence for counterfeiting

If bol finds sufficient evidence of counterfeiting, we’ll remove the counterfeited items immediately and contact the violating seller. If you don’t comply with this policy, this may result in the deduction of policy point or – ultimately – to your seller account being closed immediately.

If necessary, bol will actively cooperate with investigations from government agencies, such as the police and customs. Even if the owner of the intellectual property decides to take legal action.

Be careful when importing from outside the EU

Importing authentic goods from outside the EU can also be seen as intellectual property infringement (and thus treated as counterfeiting) if the brand owner/manufacturer has not given explicit permission to the seller to sell it in Europe.

For example: Independently importing a Pokémon soft toy from China is not allowed without express permission from The Pokémon Company or the holder of the Pokémon license in Europe. As a seller, you are responsible for applying for this permission and being able to prove it.