Content

Content includes all the details about a product that customers see when they view a product page. This includes the title, product description, specifications, images and potentially a video of the product.

The price, delivery time or reviews are not considered part of content.

Purpose of content

The goal of content is to provide customers with the best possible understanding of the product, ensuring they have a complete picture before making a purchase decision.

In addition to all the information that supports the customer journey, there may also be mandatory information that needs to be provided. This could include legally required details or information that bol mandates. Such requirements vary depending on the product category. r

Why is good content so important?

Good content enhances discoverability and utlimately leads to higher conversion rates.

Good content prevents:

• Returns
• Products going offline
• Low conversion rates
• Customer confusion