Improve the findability of articles

On this page you will find tips and tricks on how to make your articles more findable.

The importance of choosing the right product group

The first step in improving the findability of your articles is to choose the right product group and product specifications. On the basis of the product group, articles are assigned a place in the shop and the right keywords are linked. The product group also ensures that Customers can quickly find similar articles. Product specifications are the basis for filters on the website, which Customers use to specify their search. The more product specifications known for your article, the more accurately Customers can search for it. Are you unable to see the correct product specifications? If so, it is likely that you have not selected the most appropriate group. Search for similar items in our shop and see what product group they are placed in, then choose this group for your article.

For each product group, a number of relevant (required and optional) product features have been identified. If you do not choose the correct group, then it is possible that searches will not find all product features relevant to the article. This makes the article less easy to find among the offers.

Can I change the product group?

You can do this yourself. You set this per article via ‘Edit product information’. Please note that if you change a product group, the (required) product specifications may also change.

Can I select multiple product groups for my article?

No, an article can only be placed in one product group. This is because different product specifications are requested for each product group. You should always choose the one that best suits your article.

Keep your target group in mind

Keep in mind who you are writing for. Are new Customers familiar with the terms you use? Try to explain any jargon as best you can. And what is the age of your target audience? A text for people aged over 50 is very different from a text for teenagers. In addition, Dutch and Belgian Customers can be addressed differently.

Use of brands for articles

An article can be offered as a branded article only if it actually is a branded article. In other words, an article with a brand registered with BOIP specifically for that type of article. When entering product information, it is required to include the brand. Does your article not have a registered brand or is unbranded? Then enter ‘Unbranded’ in the brand field. When you enter a brand then the brand should also be visible. For example, the brand can be seen on the original product packaging or on the article itself, and it should also be clearly visible on the product image. You are not permitted to use stickers to make the brand visible. If another seller sells its articles under your brand, please report this via the Notice and Takedown (NTD) form.

Enter the name of your brand in the brand field when entering the product information. Do this in text format – even if you have only registered your brand as a logo. This is because images cannot be processed in this field.

In addition, of course, you may have doubts about whether your article is identical to that of another partner. We advise you to contact the seller. You can do this by contacting the other partner via the contact details available on the partner’s shop page. Another option is to click on ‘Questions about this article’ on the product page of the article concerned via the ‘View and compare all sellers’ button.

Would you like to know more about trademarks and copyright? Then please read these guidelines.