Good product content helps customers make the right purchasing decision and improves the discoverability of your products. As a supplier, you can provide content to bol in different ways. This can be done through the Content API, but manual submission is also possible.
Content API
The Content API is the most efficient way to deliver and keep content up to date. Changes are automatically transferred from your system to bol. This can be done in different ways:
Via your own integration (available to suppliers from June 2026)Do you have your own IT team and the required technical expertise? If so, you can connect directly to bol’s Content API. Benefits include:
- Full control over content delivery
- Direct integration with your own systems
- Efficient management of large assortments
Interested? Contact retailer-API-ops@bol.com.
Via an integration partner (expected from September 2026)
You will soon also be able to work with an integration partner who can arrange the integration for you. These parties often already have existing integrations with bol and can handle the technical setup on your behalf. Benefits include:
- Fast implementation
- Less technical effort from your organization
- Suitable for both small and large assortments
- Support from a specialized partner
More information about the Content API can be found on this page.
Manually Delivering Content
Do you have a limited assortment or prefer to work without an integration? Then you can also manage content manually.
Per Product
Through the supplier platform, you can add or modify content for individual products. More information can be found on this page.
In Bulk
If you want to make changes to multiple products at once, you can also submit content in bulk. More information can be found on this page.